PRIVACY POLICY

AVS Communications
128 City Road, London, United Kingdom, EC1V 2NX
Email: info@avscomms.com | Phone: +44 7864 641916

Last updated: [Date]

1. INTRODUCTION
AVS Communications ("AVS", "we", "us", "our") provides social media management, public relations, and events services. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website (avscomms.com), contact us, or engage us as a client. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. WHAT DATA WE COLLECT
a) Website visitors:
- Name, email address, phone number, and message content submitted via our contact form
- Technical data such as IP address, browser type, and device information, collected automatically via cookies (see Section 6)
b) Prospective and existing clients:
- Business contact details (name, company, email, phone)
- Communications exchanged via email, WhatsApp, or phone
- Where relevant to service delivery, login credentials or access permissions to your social media accounts, advertising accounts, or related platforms (granted by you, never requested via insecure channels)
c) Influencers, press, and media contacts:
- Contact details and outreach history maintained for PR and events campaign purposes
We do not collect or process payment information directly through our website. Invoicing and payments are handled separately outside this site.

3. HOW WE USE YOUR DATA
We use personal data to:
- Respond to enquiries submitted via our contact form or WhatsApp
- Provide, manage, and deliver social media, PR, and events services to clients
- Communicate about ongoing projects, campaigns, or partnerships
- Maintain influencer/press contact lists for outreach on behalf of clients
- Improve our website and services
- Comply with legal and regulatory obligations

4. LEGAL BASIS FOR PROCESSING
We process personal data under one or more of the following bases:
- Consent — e.g. when you submit an enquiry or opt into communications
- Contract — where processing is necessary to perform services you've engaged us for
- Legitimate interests — e.g. maintaining professional contact lists for PR/influencer outreach
- Legal obligation — where required by law

5. SHARING YOUR DATA
We do not sell personal data. We may share data with:
- Third-party tools used to run our business (e.g. email platforms, project management tools)
- Social media platforms and advertising networks, where necessary to deliver client campaigns
- Professional advisors (legal, accounting) where required
- Authorities, where legally obligated
Any third parties processing data on our behalf are required to protect it in line with UK GDPR.

6. COOKIES
Our website is built on Squarespace, which automatically sets functional cookies necessary for site operation (e.g. session management, content delivery, form submissions) and its own basic visitor analytics.
[Optional clause — keep if applicable]: We may also use Google Analytics and/or Meta (Facebook) Pixel to understand website traffic and measure the performance of our marketing. These tools may set cookies that track your activity across sessions and, in the case of Meta Pixel, may be used for retargeting advertising. You can control or disable cookies through your browser settings.

7. DATA RETENTION
We retain personal data only as long as necessary for the purposes outlined above, or as required by law (e.g. UK tax/accounting requirements typically require records to be kept for 6 years).

8. YOUR RIGHTS
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, contact us at info@avscomms.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. DATA SECURITY
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse, including secure handling of any client account access granted to us.

10. INTERNATIONAL TRANSFERS
If personal data is transferred outside the UK (e.g. via third-party tools hosted abroad), we ensure appropriate safeguards are in place in line with UK GDPR requirements.

11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

12. CONTACT US
AVS Communications
128 City Road, London, UK, EC1V 2NX
Email: info@avscomms.com
Phone: +44 7864 641916